How well are your reps following up on inbound web leads? What is your average response time? How many times are your reps calling or emailing each lead? These questions can make a or break a business and can all be answered through Response Indicator technology. Simply designate which webforms to test and then receive detailed reports telling you where you are doing well and where to improve.
For over 10 years we've perfected our lead response research in order to objectively measure customers' performance and show them how to improve. We've found that the immediacy and persistency of phone and email outreach are the two key metrics for success in contacting inbound web leads. Response Indicator gives you real, unbiased data on how persistent and how immediate your sales team is at contacting your leads.
Different customers expect different service and results. We can provide custom research around your industry and process to ensure that the way your optimize your lead response strategy is tailored specifically for you and your customers.